What Does RSS Mean for Site Publishers?

What Does RSS Mean for Site Publishers?
Through syndication, online content creators have a much easier way to get their information published and seen. For instance, a Web surfer who sees an RSS feed — say a ticker of top news stories — on one site might click on the content, which in turn drives more traffic back to the original Web site.
RSS can also be a way for Web sites to retain "loyalty" among visitors. By supplying the RSS code on the Web site, visitors can "subscribe" to the feed and automatically receive updates on their personal computers of new content on the site.
Such an RSS feed will free content creators from creating and sending e-mail reminders — many of which may be stopped by anti-spam filters.