当今是互联网的时代，很多公司和个人都在利用互联网开拓自己的市场。因此，每个公司或个人都投入很大的人力和物力建设自己的网站。然而，内容是一个方面，关键是要有人访问你的网站。如何提高自己网站的访问量呢？
答案就是要利用现在最热门的RSS。如何利用好RSS呢？下面是一段介绍如何利用RSS提高网站访问量的个人秘诀，每个网站管理员都应当认真学习。
In a
very popular marketing forum recently I saw a post that blew me
away. It was from someone asking if having a blog was really that
big a deal in marketing their website!
Let's put it this way: simply putting a blog on your
site does nothing for your traffic and links. Nada. Zilch. Zippo.
But what novice marketers fail to realize is a blog that is RSS
enabled is a powerful traffic generation tool in the right hands.
Webmasters who understand what to do with a blog once they install
one are reaping huge rewards in targeted traffic, incoming links,
and faster search engine spidering.
There are search engines on the web that deal in nothing but blogs
and RSS feeds. Meaning you cannot and will not get into those
engines without a blog. And you are missing some seriously easy
traffic.
My blog feed is all over the web, passively linking right back to my
site, my posts, and my products. People use my content feeds (RSS)
without my having to ask them to do so. Other sites need content
that is rich in the keywords I regularly use on my blog, so they
grab my feed and benefit from content they don't have to write
themselves.
Where do they find my feed? Not usually on the blog itself, but in
the feed engines! Take a look at some to see what I am talking
about:
http://daypop.com
http://syndic8.com
http://technorati.com
Some only take your RSS feed URL while others just want your blog
index page. Submitting to the ever growing list of blog and RSS
directories is the easiest way to get spidered by the regular
engines and get your links into directories all over the world.
All you have to do is provide good content on your site's main topic
on a regular basis. Whole sites are run on blog software nowadays
because the power of RSS promotion makes promoting them so much
easier than static html pages and regular search engines.
Getting into the directories is one thing. Now you need to beef up
your promotion by pinging regularly. Some blogs like Wordpress will
allow you to update a list of sites to "ping" every time you post.
Pinging is simply sending a quick notice through to each site on the
web that tracks and updates the information they have about your
blog. New post - new ping. One click and tons of sites all have the
most recent posts to your blog!
I use
http://pingoat.com lately with great results. I like to make
sure I am pinging every blog engine out there. They have a
considerable list of places to ping and I do it every time I post to
my blog.
In a matter of hours I have search engines crawling my site for new
pages. And since I link from my blog to the rest of my site, the
people who come to the blog can get to every other part of my site
with ease.
All of this is merely scratching the surface of what blogs and RSS
feeds can do for your marketing efforts. Everyone is going to RSS to
syndicate their content. If you aren't yet, you'd better start ASAP.
Because you are getting left in the dust by your competition for
your keywords.
After actively blogging, pinging, and submitting your blog feed and
main URL to the blog engines for a couple months you are going to
see amazing amounts of back links. And in far shorter time than it
would take you with any other marketing method other than aggressive
syndication of articles.
So if someone asks you if having a blog is really all that, now you
can tell them what it's all about. It's not the blog, it's what you
DO with it that counts.
Jack
Humphrey
Contributing Writer
